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第123章 突破困境 稳步前行(2 / 2)

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陆瑶说:“姐,大部分顾客表示,那些模仿品牌虽然在外观上相似,但菜品质量和服务水平相差甚远。不过,还是有一些不太了解我们品牌的消费者会被误导。”

市场部主管补充道:“陆总,我们可以在宣传中加入一些对比内容,以客观的方式展现我们品牌的优势,帮助消费者辨别。”

陆颜思索片刻后说:“这个主意不错,但要注意方式方法,不能显得过于刻意贬低对手。我们要以自身的实力和特色吸引消费者。另外,在宣传活动中,增加与消费者的互动环节,比如设置问答抽奖,奖品可以是我们的特色菜品兑换券或者品牌周边产品。”

陆君和陆瑶同时点头表示赞同。

随着时间的推移,各项改进措施逐渐显现出效果。各分店的服务质量有了明显提升,顾客的投诉率大幅下降。

“陆总,现在顾客对我们的服务满意度明显提高,很多顾客还在社交媒体上分享他们在我们店的用餐体验,对品牌起到了很好的宣传作用。”运营部主管兴奋地向陆颜汇报。

陆颜欣慰地笑了:“这是大家共同努力的结果。不过,我们不能放松,要持续保持高质量的服务。法务部那边诉讼进展得怎么样了?”

运营部主管回答:“李律师说,案件正在按程序推进,虽然对方律师团队比较难缠,但我们的证据充分,胜诉的可能性很大。”

与此同时,品牌宣传活动也正式启动。美食文化讲座吸引了众多美食爱好者前来参加,陆颜亲自上台,分享“臻味雅境”的品牌故事和美食文化理念。

“大家好,‘臻味雅境’一直致力于为大家提供最优质的美食体验,我们对食材的挑选近乎苛刻,每一道菜品都经过精心研发……”陆颜的演讲赢得了台下阵阵掌声。

高端品鉴会上,宾客们品尝着“臻味雅境”即将推出的新菜品,赞不绝口。

“这道有机食材制作的炖品,味道鲜美,口感醇厚,还非常健康,真的是太棒了。”一位嘉宾说道。

在品牌宣传活动的推动下,“臻味雅境”的知名度和美誉度进一步提升,消费者对品牌的认知更加清晰,有效地区分了“臻味雅境”与模仿品牌。

然而,就在一切看似顺利的时候,市场部主管带来了一个新的消息。

“陆总,最近市场上出现了一些关于我们品牌的负面评论,虽然数量不多,但都是针对我们品牌升级方向的质疑,比如认为我们推出的有机菜品价格过高,定制化服务不实用。”市场部主管忧心忡忡地说。

陆颜皱了皱眉:“看来品牌升级过程中,我们对消费者的沟通还不够到位。你觉得我们该怎么应对这些负面评论?”

市场部主管说:“陆总,我们可以通过官方渠道发布声明,详细解释我们品牌升级的理念和背后的考量,强调有机菜品的品质和成本构成,以及定制化服务为顾客带来的独特价值。同时,安排专人在各大平台上与消费者互动,及时解答他们的疑问。”

陆颜点头:“就按你说的做。品牌升级是为了更好地满足消费者需求,但也要让消费者理解我们的用心。另外,关注消费者的反馈,根据实际情况对品牌升级方案进行微调。”

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