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第878章 专业的事交给专业的人做(2 / 2)

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“李总,我们初步的推广方案是先在本地市场进行试销,然后逐步推向全国。我们打算利用线上线下相结合的方式进行宣传。”孙悦说道。

“那你们打算怎么让消费者知道我们的东琪桶装板面最大程度地模仿了太和板面的精髓呢?”李东问道。

“我们计划制作一些宣传视频,展示我们研发过程中对太和板面的深入研究,还有请一些美食博主进行试吃推广,让他们在视频中强调我们产品与太和板面相似的口感和风味。”孙悦回答道。

李东思考了一会儿说:“这是个不错的开始,但是我们还可以做得更多。比如,我们可以举办一些线下的试吃活动,直接在活动现场和太和板面进行对比品尝,让消费者亲身体验到我们产品的优势。”

“好的,李总,我们马上调整推广方案。”孙悦立刻说道。

“还有,线下试吃的场景可以把大学校园纳入进来。我们都知道,速食的消费者里大学生群体是很庞大的一部分,如果能赢得大学生的喜爱,对于我们的新品上市销售肯定会有大的助益。”

孙悦眼前一亮,赶紧把这一条记下来。

在视察的最后,李东召集了公司的各个部门负责人召开了一个会议。

李东坐在会议桌的首位,严肃地说:“大家都知道,我们的东琪桶装板面承载着我们公司的期望。我们要把它打造成一款既传承太和板面精髓又有我们东琪食品特色的产品。”

研发部门的王浩说:“李总,我们会继续优化产品的口感和风味,确保更接近太和板面,同时又不失速食产品的优点。”

生产部门的赵强也表示:“我们会严格控制生产质量,提高生产效率,保证产品的供应。”

市场部门的孙悦则说:“我们会加大宣传推广力度,让更多的消费者更快的认识和接受我们的产品。”

李东看着大家充满干劲的样子,满意地点点头:“好,我相信只要我们齐心协力,东琪桶装板面一定能够取得成功。太和板面有着深厚的美食文化底蕴,我们要以敬畏和尊重的态度去模仿它的精髓,同时也要发挥我们自己的创新能力,在这个基础上打造出属于我们东琪食品的特色产品。”

随着会议的结束,李东离开了东琪食品公司,但他的心中充满了对东琪桶装板面未来的期待。他知道,这是一段充满挑战但又充满希望的旅程,东琪食品要在传承美食文化的道路上走出自己的创新之路。

在接下来的日子里,东琪食品公司将会按照李东视察时提出的意见和建议,不断地改进和完善东琪桶装板面。

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