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第15章 我爱洗澡嘻唰唰(1 / 2)

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听了郝厂长的叙述,对沈月恒还是很有些启发的。

从构思上说,“牛家哥仨洗澡事件”本身就是一个很精彩的广告策划文案。

只要原样拍出来,因为有幽默,有反转,有伦理,有狗血,那么无疑,一定会成为网红广告。

可惜不能用啊!

因为《电视购物广告管理办法》中明文规定,不能出现“庸俗、低俗、媚俗”的广告。

如果不是有这个规定,那么肥皂广告就太好拍了。

不用任何道具,只需要“今天,你捡大力肥皂了么?”这一句振聋发聩的广告词,就足以让产品在市场上纵横无敌了。

所以还是得按照自己的方法来搞。

沈月恒示意郝厂长打开文件袋:“我的意见是大力牌肥皂改成萌萌哒牌肥皂,金刚牌搓澡巾改成嘻唰唰牌搓澡巾,然后产品的分量不要做那么大,我们要用小包装……”

“每个产品,都要配一首广告歌。”

“从镇上幼儿园找几个小朋友,一看就胖嘟嘟,很可爱的,让音乐老师集中培训一下。”

“另一首广告歌,找几个乡村非主流少年来唱。”

之前郝厂长听得一直很认真,此时开口问道:“什么是乡村非主流少年?”

“就是奇装异服打扮的青少年,头发五颜六色像鸡窝,穿的乱七八糟像抹布,穿鼻孔,打耳环,脖子上挂着生锈的铁链子,整天不洗澡,但还特别喜欢在网上发照片。郝厂长你就去镇上的网吧找,白天别去,晚上去,一抓一大把。”沈月恒给郝厂长扫盲。

沈月恒解释得通俗易懂,郝厂长一听就懂了,当下恨铁不成钢地说:“还找什么找?我孙子就是!染得头发和绿毛龟一样,一米五的身高,加上头发一米八,我恨不得拿剪子给他都剪了!”

沈月恒一听乐了,老郝家,真的出人才啊。

……

一周后。

《夜夜购》栏目火了两首歌。

先是几个天使一样的宝宝,在柔光下,阳光、快乐地唱跳。

“噜啦啦噜啦啦噜啦噜啦咧

啦啦噜啦噜啦咧

我爱洗澡乌龟跌倒

幺幺幺幺

小心跳蚤好多泡泡

幺幺幺幺

潜水艇在祷告

我爱洗澡皮肤好好

带上浴帽唱唱跳跳

美人鱼想逃跑

上冲冲下洗洗

左搓搓右揉揉

有空再来握握手

上冲冲下洗洗

左搓搓右揉揉

我家的浴缸好好坐”

歌曲唱完,打出卡通字幕--“洗澡就要萌萌哒牌香皂。”

接着,画风突变。

一群染着五颜六色头发的中二少年,呼啸而至。

他们每人手里拿着一块特大号的洗澡巾,上下挥舞、鬼哭狼嚎。

“嘻唰唰嘻唰唰我嘻唰唰

嘻唰唰嘻唰唰

嘻唰唰嘻唰唰我嘻唰唰

嘻唰唰嘻唰唰

1234

咯吱窝的泥的给我搓下来

脚后跟的皮给我洗下来

隔壁女孩总说我埋汰

我已经变得好白……”

伴随着这洗脑一般的歌声,“嘻唰唰”牌搓澡巾,也华丽上线了。

……

现在的《夜夜购》节目,早已经不是无人问津的吴下阿蒙。

不管是看的电视,还是经过网络传播,《我爱洗澡》和《嘻唰唰》都迅速传播开来。

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