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第五章 销售培训会(2 / 2)

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“晓晨老师,你也知道,我们的问题,往往是代表着市场和客户对我们提出的问题,一线客户其实往往比我们更懂教学需求,再好的产品,也得符合一线教师的教学需求,客户见的厂商和产品比我们多了去了,见的多了,了解的就多,问题就多,我想问的是,我们的智慧课堂产品跟科飞的产品比起来,有哪些好处,科飞智慧课堂所具备的一些功能,我们有吗?”

这个问题,已经不是孙晓晨第一次听到销售问到了,而关于这个问题的答案,她也早已是倒背如流:“这位老师,是刚刚入职的吧?”

提问的销售点了点头:“对,我是刚刚从科飞集团跳槽过来的。”台下坐着的其他的销售哄堂大笑。江海泽看了看提问的销售,虽说都是从科飞集团跳槽过来的,但江海泽并不认识这个人。

“那看来,我今天就要好好讲讲,我们未来教育的智慧课堂,跟科飞集团的智慧课堂有什么不同了,实话实说,科飞集团的智慧课堂在整个行业内,那是数一数二的,单纯论产品的功能,产品的性价比,科飞集团作为技术型公司,无可挑剔。但对于教学和资源,科飞集团比我们未来教育可就差得远了,我们是专门做教育出身的,有着几万名一线教师和几千人的专业教研团队,教学售后服务做的好,这是我们跟科飞集团竞争的核心优势,所以我们的智慧课堂的卖点,就是我们的资源,我们的师资,我们对于教学的理解和深入,产品好不好不重要,重要的是生产这款产品的厂商,是否更懂老师。”

孙晓晨说完,台下的其他几个老销售带头鼓掌,这就是要给新入职的销售传递一种信息,我们的产品跟科飞集团的产品比,是有竞争力的,而这些竞争力,又是其他厂商所不具备的。

看着大家鼓掌,孙晓晨不好意思的笑了笑,虽说刚刚自己把自己的产品说的头头是道,她的回答也是完美无瑕,但他自己内心知道,说未来教育的资源和师资,其实都是有名无实的幌子,产品做的不行,其他的都是扯淡。未来几万名教师和教研团队,跟他们的智慧课堂产品有什么关系呢?又不是这几万人的老师研发出来的智慧课堂产品,而未来教育的智慧课堂是收购的一家专门做教育信息化的科技公司锐学堂,卖的也是人家的产品。但这些,她不能跟销售讲。

销售们七嘴八舌的讨论着产品的卖点,售前团队则是对问题进行答疑,不光对产品答疑,还要对报价做讨论,如今智慧课堂在整个行业标准就是一个班卖20万到30万,科飞集团卖的最贵,平均一个班要30多万,但人家的产品好,自然贵。未来教育卖的相对便宜,但去年一整年也没卖出多少,产品虽然已经在市面上很成熟了,但受到的业内争议也最大,智慧课堂到底对于教师的教学和学生的学习能起到多大的作用,学校花费几百万来做一个年级甚至全校的智慧课堂到底值得不值得?这些都是需要销售和售前去讨论的,内部讨论清楚了,到了客户那才不会被受到质疑和挑战。

江海泽听着大家的讨论,这种讨论场景他似曾相识,在科飞集团内部的产品头脑风暴会上,自己作为售前不也是和销售经常这样讨论吗?每次开会,大家不断的讨论,不断的争议,会场就会沦为菜市场,但也正是这样的讨论才会让大家各抒己见,听听别人的想法,参考参考别人的见解,这样每个人才会不断的成长。

江海泽倒是不关心这样的讨论,他在想,一会自己上台去讲解学业测评系统,该怎么样去讲解。

喜欢售前经理请大家收藏:售前经理本站更新速度全网最快。

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