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第214章 创业初期的挑战与坚持(1 / 2)

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林雅南的健康养生中心开业后,虽然生意一开始不错,但很快就遇到了一系列的挑战。市场竞争激烈,周边陆续开了几家类似的店铺,分流了不少客户。原本熙熙攘攘的养生中心,如今顾客数量明显减少,林雅南看在眼里,急在心里。

员工的培训和管理也出现了问题,部分员工服务不到位,导致顾客投诉增多。有一次,一位顾客因为员工在按摩时手法不专业,力度掌握不好,不仅没有达到放松的效果,反而让顾客感觉更加不适。顾客当场大发雷霆,要求退款并投诉到了管理层。

“怎么会这样?我们不是进行过培训吗?”林雅南生气地对负责培训的主管说道。

主管无奈地解释:“林总,可能是新员工实践经验不足,我们会加强培训的。”

而成本的不断攀升,让利润空间被大幅压缩。原材料的价格上涨,租金、水电费等固定支出也在增加。林雅南每天都在算着账,看着那微薄的利润,感到十分焦虑。

“这可怎么办?”林雅南坐在办公室里,双手揉着太阳穴,脸色疲惫而忧虑。

阮建安下班后来到养生中心,看到林雅南的样子,心疼地走过去抱住她。“别着急,我们一起分析问题,寻找解决办法。”

林雅南抬起头,眼中充满了无助:“建安,我真的不知道该怎么办了。好不容易开起来的店,难道就要这样垮掉吗?”

阮建安安慰道:“不会的,我们先从解决员工的问题入手。加强培训,制定严格的服务标准和考核制度,不合格的员工要重新培训或者辞退。”

林雅南点了点头:“嗯,只能这样了。还有成本的问题,我得想办法找更优质、价格更合理的供应商。”

接下来的日子里,林雅南和主管一起重新制定了员工培训计划,邀请了行业内的资深专家来给员工授课,进行实际操作的指导。同时,设立了服务质量监督机制,对员工的表现进行定期评估和奖惩。

经过一段时间的努力,员工的服务水平有了明显的提高,顾客的投诉逐渐减少。但新的问题又出现了,由于周边竞争对手的价格战,林雅南的养生中心不得不降低部分项目的价格来吸引顾客,这进一步压缩了利润空间。

“建安,这样下去不是办法啊,我们总不能一直亏本经营。”林雅南看着财务报表,眉头紧锁。

阮建安思考了一会儿说:“我们不能只在价格上做文章,要突出我们的特色和优势。比如,推出一些独家的养生套餐,提供个性化的服务,打造与众不同的客户体验。”

林雅南觉得有道理:“对,我们要差异化竞争。我马上和团队商量,制定新的营销策略。”

与此同时,阮建安的分公司在发展过程中也遇到了一些技术难题,需要投入更多的资金和人力去解决。一款新产品在研发过程中遇到了瓶颈,技术团队尝试了多种方案都无法达到预期的效果。

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