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第123章 假提价、真销量(1 / 2)

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果园的果树在古浩东父亲的指导下茁壮成长,每一棵树都仿佛承载着老人的智慧和期望。

古浩东的父亲是一位资深的果农,他的双手布满了岁月的痕迹,但眼神依旧炯炯有神,对于果树的生长习性他了如指掌。

夏天的早晨,似火的阳光透过云层洒在果园里,古浩东和父亲一起巡视着这片绿色的海洋。父亲一边走,一边耐心地向古浩东传授着种植的秘诀。

“浩东,你看这棵梨树,它的枝条要这样修剪,才能保证光照均匀,果实才能长得更甜更大。”父亲说着,手中的剪刀熟练地剪去了一截多余的枝条。

古浩东和员工们认真地看着,不时地点头,他们虽然年轻,但对农业也有着浓厚的兴趣。古浩东接过父亲递来的剪刀,小心翼翼地尝试修剪起来。

“爸,你看我这样剪对吗?”古浩东剪下一截枝条后,有些不确定地问。

父亲微笑着点头:“不错,有点我当年的样子了。记住,果树就像人一样,需要细心呵护,最后才能结出好的果实。”

“叮叮叮……”古浩东的手机铃声响起。

古浩东按下接听键:“喂。”

对面传来王芳的声音:“东哥,你和嫂子还在果园吗?明天我要召开一个供货商大会,咱们的悠之浪现在供不应求,我想提价你看行吗?”

古浩东微微一笑,他对王芳的干劲总是赞赏有加。他看了看正在不远处的苏娅,然后回答道:“王芳,你做得很好。市场反应这么好,提价是合理的。不过,我们得考虑一下供货商和消费者的接受程度,不要一下子提得太高,以免影响销量。现在咱们的悠之浪一瓶2元,就提价1元涨到3元一瓶,然后告诉供货商们买一瓶加1元再送一瓶,表面看提价了,实际还是2元一瓶,但咱们的销量却翻了一番。”

王芳在电话那头沉默了一会儿,显然是在消化古浩东提出的方案。随后,她兴奋地说:“东哥,这个主意太妙了!这样一来,我们既能够测试市场对价格变动的反应,又能刺激销量,真是一举两得。”

古浩东微笑着点头,他知道,这样的营销策略既能维持悠之浪的品牌形象,又能让消费者感到实惠,从而增强他们的购买意愿。

“那就这么定了,王芳。你尽快准备好相关的营销材料和促销方案,确保明天的提价会议将信息能够准确传达给每一位供货商和消费者。”古浩东说道。

王芳在电话那头点了点头,尽管古浩东看不见,但她的声音透露出了她的决心:“你说得对,放心吧,东哥,我会马上安排下去。”王芳回答道。“对了,东哥,明天的大会上你能不能来一下?你的出现会给供货商们更多的信心。”

古浩东想了想,然后说:“没问题,我会安排时间过去。你把会议的时间和地点发给我,我会准时出席。”

挂断电话后,古浩东走到苏娅身边,将情况简单地告诉了她。苏娅听后,眼中闪过一丝赞许:“这说明我们的矿泉水真的很受欢迎,提价也是对悠之浪质量的一种认可,而且你给出的这个方案确实很棒,既能保持我们的利润,又能让消费者感到满意,我们应该尽快实施。”

第二天,古浩东和苏娅一起出席了供货商大会。会议上,王芳详细介绍了悠之浪矿泉水的市场表现,并提出了古浩东给的提价方案。供货商们对悠之浪的品质和市场潜力表示了高度认可,提价方案得到了一致通过。

古浩东在会上发表了讲话,他感谢了供货商们的支持,并承诺会继续提高产品质量,保证供货的稳定性。他的诚恳和决心赢得了在场所有人的掌声。

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