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第101章 东娅甘泉(1 / 2)

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第二天,古浩东便让王芳开始着手实施瓶装水营销计划,苏娅则负责与设计团队沟通,确保包装设计既能传达出公司的关怀,又能符合品牌形象。

“浩东,瓶装水还用“小浪神泉”这个老商标吗?”苏娅问道。

古浩东想了想,缓缓说道:“以前,市场就在咱们周边,用“神泉”字眼是为了突显它的功效,如今面对更广阔的市场,继续用这个商标就显得有些小气了,要重新注册一个新商标。”

苏娅眨着大眼睛,显得有些兴奋:“那我们有没有什么新的想法或者概念,可以用来打造这个新商标?毕竟,这是一个全新的开始,我们需要一个能够代表我们泉水的品牌形象和理念的新名字。”

古浩东微微一笑,似乎早已有了打算:“我一直在思考这个问题。‘小浪神泉’虽然有一定的市场认知度,但我们的目标是要打造一个全国乃至全球知名的品牌。我想,我们可以将‘小浪’这个元素保留,因为它具有一定的地域特色和亲切感,但是我们需要给它赋予新的内涵。”

他顿了顿,继续说道:“我想我们可以将品牌命名为‘悠之浪’,‘悠’字代表着悠闲、舒适的生活方式,这与我们追求的健康生活理念相契合。而‘浪’则保留了原有的活力和灵动性。‘悠之浪’,听起来既大气又不失亲切,易于记忆,也便于传播。”

苏娅听后,眼睛一亮:“悠之浪,这个名字好!它既有我们原有品牌的影子,又符合我们转型升级后的市场定位。我们可以围绕‘悠之浪’这个概念,打造一系列的品牌故事和市场推广活动。”

古浩东点了点头表示同意:“没错,我们可以从产品包装、广告宣传、市场营销等多个方面入手,让‘悠之浪’这个品牌形象深入人心。同时,我们还要确保产品质量过硬,让消费者一提到‘悠之浪’,就能想到健康、纯净、高品质的饮用水。”

“那我们就开始行动吧,先注册‘悠之浪’这个商标,然后着手进行品牌重塑和推广计划。”苏娅说着,已经迫不及待地想要开始这项充满挑战的新任务。

“对了浩东,饮用水的商标有了,那子公司的名字该怎么命名呢?”苏娅疑问道。

古浩东低头沉思了一会儿:“就叫东娅甘泉吧!”

苏娅听到这个名字,脸上露出了惊喜的笑容:“东娅甘泉,这个名字真好听,既有我们俩的名字元素,又直接体现了公司的主营业务。‘甘泉’二字也让人联想到纯净和健康,非常符合我们产品的定位。”

古浩东微笑着点头:“是的,‘东娅’代表着我们俩共同的愿景和努力,‘甘泉’则是对我们产品质量的承诺。这个名字简洁而富有深意,我相信能够很好地传达我们的品牌理念。”

“那我们接下来就要开始进行公司注册和相关手续的办理了。”苏娅说道,已经开始规划接下来的工作流程。

古浩东站起身,准备开始新的一天:“对,我会让法务部门尽快准备相关文件,同时,同时让王芳负责和市场营销团队沟通,我们可以开始规划‘东娅甘泉’的品牌形象和市场推广方案了。”

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