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第48章 营销策略(2 / 2)

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“要加入旅行社的责任和义务。”

“比如——旅行社需要具备强劲的组团、发团能力,并拥有运作旅游专线市场的经验。”

“旅行社与游客签订旅游行业标准组团合同,为每位游客办理旅行社责任险及人身意外险。”

“导游须出具接团计划单并加盖公章,以便景区确认团队身份,享受优惠。”

“导游和领队持有效证件可免票进入景区,大巴司机经同意后也可免票。”

“旅行社应致力于景区的销售工作,通过诚信、互利的目的,加强对景区的宣传力度,需与景区保持良好的信息沟通,针对景区的意见及时做出正面反馈。”

“旅行社根据与咱们景区的协议,可以享受组团旅游量返政策,具体量返标准和执行办法见附件。”

古浩东继续说道:“还得加一个,就是咱们景区提供的支持和条件。”

“比如——景区负责在现场做好对旅行社客户的服务工作,并对游客提出的意见及时反馈给旅行社。”

“咱们景区确保在旅行社达到约定的发团人数时,执行量返政策和相应奖励政策。”

“景区承担市场营销工作,全年向社会发布景区形象广告、活动广告,并做促销工作,促进市场影响力,旅行社也可自行设计,费用由咱们出。”

“最后,咱们景区制定的《旅行社价格优惠政策》作为协议附件,具有同等法律效应。”

王芳把古浩东增加的这些内容,重新编辑进了合同里面,又让古浩东看了一遍。

小主,这个章节后面还有哦,请点击下一页继续阅读,后面更精彩!古浩东掐灭烟蒂,站起身对王芳说道:“奖励机制附件,你再更改一下,把现金奖励改成,根据“景区登记单”统计人数,折合成门票进行奖励,根据旅行社协议期内输送的游客量,给予不同档次的奖励。”

古浩东继续说道:“所有奖励都以门票的形式兑现。”

“东哥,为什么都要换成门票呢?现金不是更诱人吗?”王芳有些不解地问道。

“俗话说,现金流是一个企业日常运营的血液,咱们留下现金,能够支付短期的债务、购买原材料、支付员工工资、设备更新和其他日常开支等等,以实现咱们公司的良性运行,可持续发展。”

“把门票以奖励金的形式兑现给旅行社,咱们可以与旅行社建立更稳定的合作关系,形成长期共赢的局面。”

“将门票通过奖励金的方式,兑现给旅行社,迫使他们无条件给咱们景区做推广,这样可以吸引更多的游客前来参观,从而增加景区的客流量,客流量多了,不就可以在住宿、餐饮、温泉浴等其他方面获得更多的收入吗?”

古浩东一口气说完了,将奖励金由现金改为景区门票的好处。

王芳暗自佩服古浩东营销策略的高明之处,景区通过门票奖励金的形式与旅行社合作,不但为景区节约了现金流,还可以促进双方利益的最大化,实现了共赢,同时也有助于景区的长远发展和品牌建设!

喜欢古浩东的爆富之路请大家收藏:古浩东的爆富之路本站更新速度全网最快。

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