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第107章 特色农产品品牌的国际化(1 / 2)

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在清山村的发展历程中,特色农产品一直是村里的重要经济支柱。梁艳霞和李浩深知,要想让村里的特色农产品走向更广阔的市场,实现可持续发展,品牌的国际化是必经之路。

一个阳光明媚的清晨,梁艳霞和李浩召集了村里的农产品种植户和加工商们,在村里的会议室内展开了一场关于特色农产品品牌国际化的讨论会议。

梁艳霞站在会议桌的前端,目光坚定地看着大家,说道:“乡亲们,我们的特色农产品在国内已经有了一定的知名度和市场份额,但是如果我们想要有更大的发展,就必须走向国际市场。我们要让全世界都知道我们清山村的优质农产品。”

李浩接着补充道:“没错,但是要实现品牌的国际化,我们还有很多工作要做。首先就是要参加国际农产品展览,让我们的产品在国际舞台上亮相。”

种植户老张皱了皱眉头,担忧地说:“参加国际展览?那得花不少钱吧,而且我们能行吗?”

梁艳霞笑了笑,鼓励道:“老张,前期投入是必要的。虽然会有困难,但只要我们齐心协力,一定可以的。参加展览是让世界了解我们的第一步,我们要把我们的特色展示出来。”

大家纷纷点头,开始讨论具体的参展计划。

经过几个月的精心筹备,梁艳霞和李浩带领着团队,带着清山村的特色农产品,踏上了参加国际农产品展览的征程。展览在一个国际化大都市的展览中心举行,来自世界各地的农产品企业和商家云集于此。

清山村的展位布置得别具一格,充满了乡村特色。展位上摆放着新鲜的有机蔬菜、香甜的水果、精美的农产品加工品,还有展示清山村自然风光和农产品生产过程的宣传海报。梁艳霞和李浩热情地向过往的参观者介绍着清山村的特色农产品,发放宣传资料和产品样品。

“您好,欢迎了解一下我们清山村的有机蔬菜,都是纯天然、无污染的绿色产品。”梁艳霞微笑着对一位外国参观者说道。

“哇,看起来非常棒!”参观者接过样品,品尝后竖起了大拇指。

李浩也在一旁忙碌着,与一位潜在的采购商交谈:“我们的水果口感鲜美,营养丰富,而且我们可以保证稳定的供应和优质的品质。”

在展览期间,清山村的特色农产品吸引了众多参观者和采购商的关注。他们对清山村的农产品表现出了浓厚的兴趣,纷纷留下联系方式,表达了合作的意愿。

然而,梁艳霞和李浩清楚地知道,仅仅参加展览是不够的,还需要加强品牌的宣传和推广。回到清山村后,他们立即着手制定品牌宣传策略。

他们与专业的广告公司合作,制作了精美的宣传视频和广告海报。这些宣传资料不仅展示了清山村的美丽风光和丰富的农产品资源,还突出了产品的品质和特色。同时,他们利用互联网和社交媒体平台,广泛传播这些宣传资料,提高品牌的知名度和影响力。

“艳霞,你看这个宣传视频的点击量已经超过了十万,很多网友都在留言询问我们的产品。”李浩兴奋地指着电脑屏幕对梁艳霞说。

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