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第36章 华夏特色系列口味薯片面世(2 / 2)

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“这件事对厂里很重要,我会去努力的。”

老是跟在苏烨后头做事也不太妥当,董牧自然也是得拿点真功夫出来,免得让人家以为自己是吃白饭的,到时候不带自己赚钱那就糟了。

“好,我看好你。”

五天时间过去,董牧用他的真诚打动了对方,最终以17万的价格把这条薯片生产线给买了下来。

有了专业的生产设备,作业自然得下达任务,让研发部门的人好好研究研究乐世这个薯片品牌的款式,争取能够完全复制就最好了。

又过了两天,研发部终于传来了好消息,外形与乐世薯片极为相似的薯片被成功制造了出来,整体又香又脆,任何人吃了都说好。

“好,既然咱们也做薯片了,那就肯定不能跟其他人一样,目前国内市场的薯片口味,大多数都是集中于原味,烤肉,番茄这三种味道,不过无论是哪家厂商做出来的薯片,这些味道尝起来也都是大同小异,不能给消费者们带来新的惊喜,所以我们需要推陈出新,我的想法是推出华夏美食系列口味。”

苏烨的这些想法都太新了,他们到现在还很懵。

“简单来说,我们的薯片不只是一味零食,还是可以让消费者们尝到华夏各地美食的载物,厂里有来自不同地方的员工,要把他们做个名单统一起来,问问他们有什么家乡的代表菜色,让他们每个人都写出来。

但是也不可能所有口味一下子都全部生产出来,这样子就没了新鲜度,我们这个品牌得一直保持创新活力,所以把这些菜得请专业的师傅做出来看看,我问这些菜,哪一道更受欢迎选出其中的四款,我们先来打个头阵。”

苏烨这么一提点,他们的思路逐渐清晰,所有人都立马行动起来,不再像以前一样各部门各自为战,任务一下达下来也是经过好久才能协调完成。

所以说强大的领导者能让一切都变得有条不紊。

经过三天时间的努力,有四道菜品脱颖而出,分别是辣子鸡、孜然羊肉、藤椒牛肉以及蒜蓉生蚝。

这几类食物都偏辛辣,其实也反映出了年轻人们口味的特征。

知道了大众喜好之后,苏烨立马下达生产任务,不到一个星期成批成批的新口味薯片就被制作出来,而且,考虑到附近几个城市的消费力,苏烨这一次推出的是小包的试吃装,一包定价7毛钱。

不知如此,他在包装设计上也是很有心思,把这几个薯片代表口味的真实菜色都印在了上面,争取让这些消费者们一眼就能认出来。

市场部推广的任务反而是最轻的,因为卖了这么多年的薯片,那些批发商们还不知道,原来除了那三种基本口味之外,还有这么奇特的味道,所以也是很有兴趣拿货试售。

然而,董牧在当天下午就接到了一个消息。

市场部的成员到“美家福”超市推广的时候,被他们的安保人员给打了。

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