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第606章 公道(1 / 2)

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尽管所有有过工作经验的行业精英们,心里都打着差不多的想法,但是再这样的场景下,他们谁都不会说出来。

这是他们从业者之间彼此的默契。

更有甚者,好些个同在奶茶行业里做广告营销策划的从业者,眼睛里还闪烁着兴奋的光芒。

毫无疑问,这个学生的“天真发言”,让他们找到了把蜜雪冬城拉下神坛的滑点。

而至于在场的其他记者朋友们,同样是露出阵阵“原来是这样”的表情,同时他们心里也对蜜雪冬城在这次广告营销策划之中的作为,产生了一种不认同的感觉。

毕竟,没有一个人,喜欢被欺骗,喜欢被玩弄感情。

甚至,已经有好多人,都暗暗下决心,要不要在课程结束之后,给蜜雪冬城这个“无良”企业,来一波猛烈的爆料了。

可还不等他们这个想法落地,就听见台上的郑教授摇头失笑,他笑呵呵的回答了自己学生的问题。

“小柳啊,你的说法,在某种程度上来说,的确是对的!”

听见郑教授这么说,台下那个女学霸眼睛顿时一亮,而其他心怀鬼胎的人,甚至嘴唇都要勾起来了。

可不是么,就连传媒大学德高望重的老教授,大专家都出面说蜜雪冬城的广告是玩弄消费者感情了,那他们想要翻盘,难道还不容易吗?

可紧接着,郑教授的话,却又给他们当头泼了一盆冷水。

“可是小柳啊,你要搞清楚一件事情,所谓的广告营销,实际上就是在事实的基础上,做种种不失真的推广、宣传,而这种行为,如果归根结底,其实本质上,也就是在引导消费者的感情,让他们产生强烈的消费欲望。

这里面的知识,如果没记错,我应该在第一堂课的时候,就已经讲过了。”

台下,女学霸被郑教授这么一说,脸上顿时露出不服气的表情,她站起身来严肃道,“郑老师,我觉得你说的不对,固然广告营销的本质,是引导消费者强烈消费的感情欲望,可这并不是说,一个广告人,可以肆意的利用舆论,把蒙在鼓里的消费者,玩弄的团团转。

这样的行为,和那些无良的明星,利用他们的粉丝,替他们打榜,替他们洗白,又有什么区别?”

女学霸这番话,说的义正言辞,同时他的身体也站的笔直,言语里的气愤与不屑,简直拉满。

她目光扫过周围的同学,似乎在等待这如刚才那个问题一样的,赞同的目光。

可是,这回她同学们的反应,让这位女学霸有些错愕。

“不是,柳学姐这是学习学魔怔了吧?”

“对啊,刚才我还觉得她说的有点道理,可郑教授说的没错啊,广告营销的本质,不就是利用消费者的情绪,做引导吗?怎么人家蜜雪冬城就不行了?”

“还有……柳学姐怕是忘了,晓哥他本身就是个明星啊,但不是无良明星,相反,他的良心,大大的有!”

“……”

现场议论声一片,这让自以为站在正义的一方的柳学霸即感到错愕,又感到失神。

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