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第591章 超级加倍(1 / 2)

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这样的意外之喜,让本来还阴云密布的奶茶行业一下子变得“雨过天晴”。

但即便如此,他们依旧不敢放松警惕,奶茶行业里,好几家龙头企业,比如乐茶、koko、奈の茶等等企业,都不约而同的做了好几轮的内部研讨。

而研讨的对象,就是蜜雪冬城的那款广告。

奶茶这个行业,在某种程度上,比其他的行业其实更要注重于推广和营销。

毕竟,市面上奶茶品牌那么多,而且彼此之间的价钱也都差不多。

往往一条街看过去,知名的奶茶品牌,就足足得有七八家,而除此之外,还有许多不怎么知名的小众品牌,甚至在往下,还有一些山寨品牌。

可以说,消费者的选择天然就有非常的多,既然如此那消费者为什么还要选择你家呢?

所以,奶茶行业做营销,就是重中之重。

于是,相关的人才,自然也个个都是经验丰富。

而在经过这些经验丰富的营销人才内部评估过好几轮之后,他们都不约而同的得出了一个和蜜雪冬城事业部工作人员,相近的答案。

那就是,由方晓主导的这则奶茶广告,根本就是垃圾中的战斗机!

但跟网友们“浅薄”的认为,方晓之前做大众山泉的广告,就是瞎猫碰上死耗子不同。

这些行业精英们则是认为,方晓这次恐怕是由于跨了行业,且没有认真的做过市场调研,所以才翻车了。

“年轻人到底是年轻人,方晓做出了大众山泉的广告就飘了,他以为自己随便写个策划都能火呢,现在看看,翻车了不是?”

“照我看,也不能说是翻车了吧,毕竟现在蜜雪冬城的名头已经打出去了。”

“不!你怕是不知道,奶茶行业有着自己的特殊性,这基本上是一个只有年轻用户群体的行业,别说什么黑红也是红,现在的年轻人,自我认知的能力都非常的强。”

“对!方晓这次是真的翻车了,现在的年轻人一旦在脑海里形成了不好的印象,那基本上是很难让他们掏钱买单的!”

“哈哈!照我说,翻车的好,也杀杀这个年轻人的锐气!”

“就是,据说在大众山泉火了之后,好些个顶级品牌,都找过他,但都被他以没兴趣推掉了!”

“哼~~人家可是大明星,推掉也是正常,只不过现在被软封杀了,想来走回头路,那恐怕就是行不通咯!”

“唉~~也是可惜了,有了蜜雪冬城这个几乎已经可以预定年度最烂的‘耻辱’策划,方晓以后想要在广告圈子里混下去,恐怕真的就难喽!”

“哈!也是搞笑,年度最佳和年度最烂都是出自一个人之手~~”

“……”

做广告营销的相关论坛里,各行各业的营销人才,也都针对蜜雪冬城的广告做了相关的复盘,他们一个个在看完之后,基本上给出的都是负面评价。

到了最后,还有好些个行业的前辈和大佬,都纷纷给出预测,“事情到了这个份儿上,如果大众山泉的负责人还有理智的话,应该在本轮的投放过后,这则广告就该被撤回,且做紧急公关了吧?”

这基本上,已经是行业内部,对“蜜雪冬城”的最终看法了。

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