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第159章 玻璃暖房里的密谋(1 / 2)

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简意宁摇晃着闻香杯,喝了一点威士忌,一脸惬意地说:“挺好的。”

“你在说酒还是人?”张正义问道。

“酒好。”简意宁又喝了一点点,说:“人更好。”腔调有点怪异,听起来像在吟诗一样。

伍千帆接过话头,说:“我有点不敢相信严小姐的资历,此前,我见过不少商业天赋很高的企业家,他们毕竟在市场中搏杀了多年,用实践锤炼天赋,最终才形成完整的商业理念。难以想象,你居然无师自通,思维体系如此严谨,对新技术新模式如此敏感,执行力方面也不错,拟定的思路都是可执行的。佩服,佩服。”

“我的想法还没有见到效果,先别夸早了,等有了成绩再说吧。”严小盐谦虚地说。

“Alessia应该如何振兴,我跟很多业内资深人士探讨过,他们太过关注设计师,认为只要找到好的设计师,马上就能扭转乾坤,我觉得光是换设计师是不够的,但是他们没有一个说出完整的变革方案,今天听了严小姐的高论,深受启发。”简意宁再无嬉笑之色,严肃地说。

“怎么样?我引荐的人不会错吧!”张正义罕见地露出得意洋洋的神色,说:“不要光说漂亮话,拿钱投资才是硬道理。”

“严小姐觉得ilya收购Alessia,这个主意怎么样?”简意宁开始说实际问题。

严小盐不得不再做解释:“我重复说了很多次,我在公司人微言轻,从来没思考过这样的问题,这些问题也不应该由我来思考。”

“都聊了那么多了,聊一聊这个话题也没什么不可以吧。”伍千帆劝说道。

简意宁循循善诱,道:“那么,我换一种问法,Alessia和ilya这两个品牌,如果要协同发展的话,你觉得什么方式是最好呢?”

别说严小盐,就算是安娜姐肯定都从来没想过收购Alessia的事情,听起来像天方夜谭,可现在,三个顶级投资大佬逼着她说哪个方案更好,她把心一横,管他的,随便说几句也无所谓,说:“既然你们认定Alessia复兴应该将中国市场作为重点,那肯定ilya收购Alessia更好了,如果是反过来,Alessia收购ilya的话,可能会导致两个品牌在中国溃败。”

“哦,怎么讲?”张正义来了兴致,说:“愿闻其详。”

“首先是团队融合的问题,只有ilya占据主导,至少要在市场营销上占据主导,才能扭转Alessia在中国的不利态势。Alessia收购ilya则是反过来,一定是意大利团队占据主导,老一套,没用。”严小盐借着微微的酒意,思维活跃,大脑高速运转,刚说完一点,新的火花又蹦了出来,接着说:“有人可能会认为ilya并购Alessia会拉低Alessia的品牌调性,造成品牌力下降,我认为这种担心是多余的。”

简意宁插嘴说:“这不是正常的担忧吗?为什么说是多余的?”

“很简单。Alessia一直在走下坡路,ilya一直在上升,只有一个不断上升的品牌才有底气说恢复没落的Alessia曾经有过的顶奢地位,时尚行业财团化的趋势很明显,Alessia被其他财团收购,定位只会降低,因为大集团内早已经有了足够多的顶奢。”严小盐脱口而出。

伍千帆笑吟吟地说:“严小姐的思维方式跟常人不太一样啊。”

“在意宁面前,我不敢卖弄,但我还是想说说朗格的例子,朗格复兴正是因为定位精准,就奔着顶奢去,什么都围绕这个转,后来被历峰收购,也是历峰集团内最高级的钟表品牌。”严小盐又扯出了朗格。

简意宁发话了,他做沉思状,缓缓说:“感觉有点牵强。”

严小盐见说不服他们,有点急了,忙着解释说:“品牌形成梯级很重要,这次设计师大赛的新产品线一定是足够年轻化的,独立运营之后定位是轻奢,ilya继续稳健向上,借助Alessia解决血统问题之后,能向一线品牌靠拢,Alessia直接定位最顶级,设计、产品、推广、销售,一切都按这个标准来。”

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