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第9章 营销一空(1 / 2)

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兴鼎三年末,刘纬的棉织厂终于在丘下工业园区剪彩开工了,一万织工,分三个班次,昼夜赶工,很快便生产出了大量新的棉纺产品来!

这其中,有棉线、棉布、棉毛巾和棉手帕等,再经过染色车间的加工处理,花色品种繁多,一经上市……呃,那种抢购一空的场面,并没有发生,竟鲜有问津之人,销路冷清!

这也难怪,对古人来说,新鲜事物,一开始接受起来,肯定是抵触和拒绝的态度,不知道棉纺用品的好处,也根本没有购买的动力!

况且,川西棉花产量,并没有那么大,毕竟那里不是种植棉花的最佳区域,刘纬还用双倍价格采购,再加上运输和人工成本,这些棉纺制品的价格肯定不低,总之是比麻纺的要高不少!

蜀中百姓,虽然目前的生活是一天比一天好了,但骨子里那种穷根还是没有彻底根除,即便有余钱,也舍不得乱花,宁可存入制钱局,也绝不会胡乱买一些看似没有必要的东西!

那么,是不是刘纬太失策了,没有事先搞好营销宣传的问题呢?肯定有这个因素存在!不过,刘纬即便想搞宣传,他也没有什么渠道,这可是汉末三国时期,哪有什么营销的渠道可以利用?难道就在门店搞促销,让人们口耳相传?

即便是有可以利用的宣传渠道,刘纬也不能那么做,他可是汉王之尊的身份,亲自出面,利用自己的名望搞销售?即便他能豁得出去那个脸面,手下诸卿众人,也会谏阻的!

那么低价打折促销如何呢?赔钱赚吆喝嘛!反正刘纬现在富的流油,也不差这点利润,打开了销路,不就好了?其实也不行!

丘下工业园区,虽然从根上算,纯属是刘纬的私人财产,可毕竟名义上属于官办企业,账目都是独立核算的!相信了解财务工作的朋友,一定能明白其中的原因所在,未免啰嗦,就不多解释了!

因此,这件事表面看起来是刘纬往里面搭些钱那么简单,却涉及到财务账面核算的许多麻烦,按照制度,他就是想自己赔这笔钱,也不符合规定!

另外,若是这批产品赔钱卖,对于将来的营销推广,也没有什么好处,价格一旦定下来了,以后再涨就困难了!这也是为什么西方资本家,宁可把牛奶倒入下水道,也不便宜卖给穷人的原因之一!同样的,里面的经济理论,不解释,省得啰嗦!

值得一提的是,我们总说刘纬富得流油,其实也是个误区!是整个汉国富裕,国库充盈,而非刘纬个人富有!他这些年,崇尚节俭,即便也有许多个人收入,也都用于义舍等公利性机构的支出了,余钱也不多!

那么,这棉纺织品的销售局面如此尴尬,就没有办法解决了吗?呵呵,其实刘纬对此早有准备,还有预案!还记得这棉纺织问题,是由何引起的吗?对!军装!

既然市场销售效果不行,那么刘纬大笔一挥,把这些产品,转为了军事采购,交给参谋本部的后勤处长刘巴去办了!棉布染成青色,制成统一制式军装,配发到军队;棉毛巾和棉手帕,也作为军人专用,分发下去,日常洗漱也用得上!

军队,是个特殊群体,尤其是刘纬的军队,服从命令听指挥,按理说这件事并没什么难度,上面发什么,就穿什么,理应没有二话!不过……这新式军装的推广和应用,也还是遇到了点阻力!

也别嫌我磨叽,这里必须解释一下,汉代人是如何穿戴的!

那时候的人们,都是上衣下裳,里面穿的是免裆裤!注意:是免裆裤,不是缅裆裤!这两种东西,叫法虽然相似,可却完全不一样。

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