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第746章 东边不亮西边亮(1 / 2)

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建筑工地的工人从事的都是重体力活,每天从早干到晚,累的筋疲力尽,往往都是倒头就睡的。

没有哪个建筑工人,在劳累了一天之后,晚上还会失眠睡不着的。

如果有,那只可能是他还不够累。

川韵明酒的特殊功效是治疗失眠,虽然口感也很好喝,但如果找到的人群不契合功效的话,是没办法凝聚出超级好的口碑的。

这样的开局,会大大影响川韵酒后续的发展。

所以苏韵虽然认可张大川的主意,但心中并不将这个看作一个最优解。

如果可能,她还是想要从东江市里的那些超市入手。

张大川仿佛看透了苏韵的心思一样,淡淡一笑后,伸出手指强调道:

“你别忘了,我们的川韵明酒可并不单单只是治疗失眠这一个功效啊,它还有另外一个功效,也是很有用的。”

苏韵闻言先是一愣,随即醒悟过来,眼睛顿时亮了:

“你是说……祛除疲劳?”

张大川笑着点头:

“对,就是祛除疲劳。”

“这两天,我和赵铭他们对川韵明酒又进行了反复几次的实验,最后得出结论,我们的川韵明酒,除了能治疗失眠之外,祛除疲劳这一块的功效也是特别厉害的。”

“一般来说,人在经过高强度的劳动之后,体内会分泌大量的乳酸,这些乳酸堆积起来,会导致肌肉酸痛,特别难受。”

“川韵明酒,能很好的消除那些乳酸,让这种酸痛不再出现,并且还会将之转化为能量,反馈给身体,让人精神百倍。”

“这些工地上的人们,经过一天的劳动之后,最希望的就是晚上回去之后,能美美的睡上一个好觉,然后第二天精神饱满浑身有劲的继续上工,这不是完全符合我们川韵明酒的功效吗?”

“你怎么会担心,我们在这里积累不到好口碑呢?”

听了张大川的话,苏韵彻底明白过来,忍不住连连点头:

“你说的对,是我忽略了这一点,我只想着我们的川韵酒能治疗失眠,却反而忽视了它另外的功效。”

“这真是东边不亮西边亮啊,如此的话,我倒是觉得这里确实是我们川韵酒的不二之选了。”

不过紧接着,苏韵就想到了另外一个关键的问题,皱着眉头问张大川:

“不过,川韵酒的价格你打算怎么定啊?”

“这里可是工地,都是一些苦哈哈,他们宁愿喝廉价的啤酒,也不会喝高昂的好酒的。”

张大川微微一笑,早已经胸有成竹:

“你忘了我们的川韵明酒,是有精品和至臻两个等级吗?”

“精品川韵明酒的价格,我打算定在三十九一瓶,既可以普惠大众,又可以靠走量来传播开,以取得足够多的口碑。”

“而至臻川韵明酒的价格,我们可以定的高一点,对标的客户群体是那些追求面子的有钱人,等口碑起来之后,主要利润肯定就是靠至臻川韵明酒了,反正那些有钱人喝得起这酒的,也不会在乎那点钱。”

“相反,我们的酒卖的越贵,他们越会觉得这东西物有所值。”

苏韵听了,连连点头表示认可:

“三十九一瓶的精品川韵明酒,价格对普通人是很亲民的了,不过对建筑工人来说,还是有些贵。”

张大川笑道:

“贵也贵的有限了,而且如果是四个人合买的话,一个人均下来也就十块钱,完全可以消费得起。”

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