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第5章 局长的愤怒(1 / 2)

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钱大旺火冒三丈了!——是因为关于科汇集团食品公司的一篇文章。

前几竞选的事钱大旺不清楚,关副局长回来也没过多。只是有传言闹出点什么笑话。毕竟尚云也是第一次搞这事,都没经验,出点问题也不意外。

后来听尚云专门汇报,从科汇商贸公司选了一个副经理过去,也是竟选上来的,有些经验,年富力强的。

钱大旺觉得,目前食品公司那一摊子已经那副样子了,即使自己回去,也很难弄出响来。这样的厂子目前全市乃至全国都多的是,是因为诸多错综复杂而又阴差阳错的原因导致的恶果,就由着尚云折腾吧,无关紧要了。

可刚刚,从《鹰都报社》转过来了一篇稿子,正是关于食品公司和鹰火腿肠产品的。

文章大标题直接提问:鹰,为什么?

先是简单回忆了曾经的辉煌。然后笔锋一转,讲到如今的鹰是如何的不堪!生产停滞,员工流失,管理混乱,几近关门。已经完全成了一个包袱……这一切的根源,在于管理者尤其是上级领导的不负责任。文中列举了一个例子。三年前,食品公司准备上条新的生产线。因为竞品在这方面早就后来居上,市场需求很高。原有的品种销售连续严重下滑,几乎停滞。再不推出新品,最后一批客户就可能也没有了。——报告打上去,先到科汇总部,然后又到了商务局……因整个投资较大,按程序必须经上级领导批准。可商务局领导不知道为什么,认为当时食品公司的鹰火腿销售不差,不必要投资这笔钱,没有批……也就丧失了最后一次自我救赎的机会。

此后便日况愈下!

反观竞品洛城洛花:四年前并不引人注目。生产规模和鹰相差无几。唯一的区别是,鹰差不多已经名满下,洛花才刚起步。可是洛花从一开始,就彻底以市场为导向,坚持走市场化发展的路子。

在产品上,避开当时销售正火的包装,重新设计,更加精美,一下子推出十几个品种。在区域上,先在本地深耕细作,销售员直接送货到每一家每一个终端销售点;而在广告投入上,更是有计划大手笔地跟进,随着销售范围的扩大,广告力度随之跟进,相辅相成,相得益彰......短短两年,就牢固树立起本地市场的龙头地位。

而近两年市场推进更快。不仅仅进了省城,而且还覆盖了周边鹰都、许州、宛城等全省大部分地市,真的是生龙活虎。生产规模一扩再扩,知名度一再提升,已经隐隐有了全国性品牌的迹象......

归根结底,这是因为企业有充分自主经营权力,灵活主动应对市场新形势,从而走出来一条成功的开拓之路……

文章最后,经营的事情必须由企业经营者自己进校现在是市场经济了。计划主导一切的时代已成为历史。市场不相信“领导”。市场以成败论英雄。文章感叹,“鹰”很可惜。一个如此优秀的品牌,如今却落到几乎关门的地步,究竟因为什么?因为脱离了市场,因为守旧,因为不思进取......这也充分证明了,英雄不是铁饭碗,市场经济下,唯一不变的规律就是“变化”,固步不前不思改变者将随时可能被市场所淘汰……

文章是报社一位编辑拿给办公室的,是吃不准,让把下关。

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