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第四百七十九章 创意是广告的生命(1 / 2)

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萧奇可没胡乱说话。

网上的大能实在太多了,其中有一位,大概是闲得没事情做,就在2012年编纂了一部《华国历年广告发展史》,发布到了网上。

其中他以大量的数据来证明,统计改.革开放后三十三年的广告,其中10%来源于国外的大公司的统一全球战略广告,5%来源于委托国外广告公司制作,25%来源于自创,剩下的60%,全部来源于国外的广告抄袭和拼凑。

国内的广告环境是出奇的恶劣,又想马儿跑又不给马吃草。

大部分的公司委托人费用低、时间紧急、要求多,以至于广告人们干脆从国外广告照搬,或者拼凑剪接一段就算过关,浑然没有国外的那种优秀广告致胜的理念。

当然,这也和法律监管不严,对于知识创意产权的保护不足有关。

真要是自己创造出了好的广告,马上什么升级版、同人版、比翼版等等都会冒出来,直到将这个创意搞臭后,大家又一哄而散,重新寻找新的目标。

说起来倒像是香港的电影,最后不也倒在这抄袭和粗编烂造上了吗?

好吧。

话题不要扯远,萧奇这么讲,余珊珊倒是能理解。

虽然她觉得萧奇有点偏激,但不可否认的是,外国的知名广告公司做出来的广告,质量的确非常的高。

拿一个简单的例子来说,每一年的玉兰油女郎,拍得是新意十足,美轮美奂,已经成为了女星们评价身价地位的标准。

国内的广告你找几个能持续xing的,高评价的出来看看?

“欧美的还行。怎么找韩国和ri本的来了?”余珊珊嘟起了嘴唇,特别的xing感,“难道华国的比不上欧美,还比不过韩ri啊?”

萧奇看得有些心痒痒,干脆胆子大一点,伸手揽住了美人儿的纤细柳腰:“珊珊姐。我跟你讲,韩ri两国,从来都是亚洲最高端的消费市场,他们人口加起来也差不多两亿了,消费能力比起美国来都还要厉害。如果我们想要打进这个市场,虽说不一定要用他们本国明星,可只有本国的广告公司,才能更了解自己的文化。让我们的人去拍,反而效果会不好。”

还有一句话少年没说。那就是对于东方人的了解,韩ri的广告公司,特别是ri本的,绝对是非常的出sè。

无论从立意的创新程度,画面的jing美程度,ri本的许多广告都达到了世界一流,就如同他们的汽车、电子一样。

有时候他真想不通,明明创造了五千年辉煌的中华民族。怎么会在短短两三百年被别人拉下这么多,甚至是韩国和ri本。在许多方面都远超了我们,实在是有点愧对祖先啊。

对于少年占便宜,把魔手放在了自己的柳腰上,余珊珊装作了不知道,只不过粉脸掠过了一丝红晕,“好吧。我说不过你,再等一会儿就两点了,你先看看他们的资料。我约了其中六家在两点半过来,先来商讨一下,就面上的六家。”

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