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第107章 爆款思维(1 / 2)

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扫货大军败走后,超市里一下子冷清了不少,不过还是有一些顾客自在地推着小车,充满好奇的闲逛着。

早上,刚开业,而且还没有促销,人流少可以理解。

李轩和吴秋生两人慢悠悠的开始逛,从蔬菜区、走到海鲜水产区、又经过肉食区,来到酒水饮料的一排排货架,商品的陈列摆放、环境的整洁程度等还是让两人满意的。

走到水果区,顾客明显多了起来,很多人守在苹果、榴莲、葡萄等水果的试吃台前,品尝着服务员切好的水果丁。吃完这个,接着又去品尝下一个......

看到有人因抢不到水果吃,还有些着急的时候,吴秋生走上前,大声说道:“大家不用抢,咱们的试吃,敞开提供,没有了就会接着上,大家稍等一下,都可以品尝到,不限制......”

然而,很多人紧盯着切水果的服务员呢,只要端上来,立马就围了一群的人......

吴秋生笑呵呵的,又走了回来:“我进的水果,绝对好吃,而且我有信心,他们都会多少买点儿回去”

“嗯,确实”,李轩看了看周围几个人的购物车里,大部分都有水果的存在。

安抚完这边的顾客,两人又走向了旁边的烘焙区。

李轩深吸一口气,“嗯...这边的味道很独特,既有水果的果香,还有面包的香气,难怪人都聚集到这里了......”

“是啊,站在这里就有食欲,呵呵!”

摆放各种面包、糕点、蛋糕的货架上,很多地方都空了,虽然员工不断地将新做出来的放到货架上,但随后,不一会儿,就又被抢购一空。

货架前同样有试吃的台子,上面放着写好的面包丁,以及一些小饼干等,大家品尝后,不住地点头,随后将一个个满意的商品放进了购物车。

“负责烘焙房的面点师以前在米其林餐厅做过,被我高薪聘请过来了,现在来看请对了,很受欢迎啊!”,吴秋生满意的说道。

“嗯”,李轩点点头,沉思了片刻后,忽然说道:“吴哥,可以从这些受欢迎的品里挑几样出来,打造成咱们超市独有的、爆款商品,价格定的亲民一点,不要利润,这样就可以吸引人们来逛,顺便能带动其他商品的销售......”

上一世,很多的商超就是靠着这种差异化的商品销售,成功的抓住了流量,提升了品牌影响力,像山姆会员店出品的烤鸡、瑞士卷、青柠汁,还有后来H马鲜生的鲜啤、榴莲千层等等,无不都是他们的爆款产品。

今世,或许可以提早建立这样的销售思维,说不定也能收到奇效。

听到李轩的爆品思路,吴秋生眼前一亮,连连说道:“可以!嗯......可以!我后续找面点师好好聊聊,让他搞出一两款独特的、拿手的作品出来,尝试一下......”

“嗯,而且,试吃可以扩大范围,别只在店里,可以在咱们周围,白领聚集的地方,摆一些试吃的摊位,把好吃的面包糕点,水果等拿出去,免费品尝,或许也能收到不错的推广效果”,李轩又说道。

“诶?你这个主意好!”,吴秋生像是受到了启发一样:“我明天就安排人到附近的写字楼门口、商场人流密集的地方摆摆摊,推广推广,打出知名度......”

“对,先推广十天半个月的,看看效果”

“还有地铁口,附近的高档小区门口......”

吴秋生越说越兴奋。

说着说着,他又摇摇头:“不行!呵呵,没那么多的人手,算了,先在商场周围试点一下吧!”

“也不用全都是员工啊,找一些形象好的临时工也可以吧?”

“不太好找啊?”

“我看今天礼仪小姐里就有不错的,你可以问问,大不了价钱给高点嘛”

“倒是可以,那我问问”

......

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