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第492章 王为发讨教(2 / 2)

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“所以,你的心意我领了,建分厂的话,就算了。而且,新平县以及周边几个县区的高粱非常丰盛,玉沙河的水质也非常好,别说你们的目标是到八百吨,就是你们的产能达到三千吨,也完全能够供应的上。”

“江县长,我不是拍马屁,我实话实说,您是我最尊敬的官员。其他干部,考虑的从来不是企业的发展及存亡,而是想着怎么靠拉投资来增添政绩。而您却真心诚意的为企业着想。”

王为发诚挚道:“难怪孙玉秀等一众企业家,每次提起你,都竖起大拇指。”

他自然知道酒厂分厂不适合落户西川县,但江一鸣曾经多次帮助玉沙酒渡过难关,为了报答江一鸣,他也要硬着头皮上马一个百吨产量的酒厂,支持江一鸣。

他没想到,江一鸣却拒绝了,他内心更加的钦佩江一鸣了。

“王总,你大老远亲自跑来,肯定不是为了当着我的面夸赞我的。”

江一鸣看了看手表,笑道:“我们都是老朋友了,就没必要这么客气了,你有什么想法,或者有什么事,都可以直说。虽然我没在新平县工作了,但我一直关心着新平县的发展。无论是玉沙酒还是欣欣食品公司,我都希望你们能够做大做强。”

“所以,如果能够为你们提供一些思路,我还是很乐意的。”

“江县长这样说了,我再磨磨唧唧就显得我矫情了。”

王为发说道:“玉沙酒在您的推荐下,市委魏书记亲自带头饮用,并将其纳入到市委市政府的接待用酒。全市刮起了喝玉沙酒的龙卷风。玉沙酒销量爆增。很多人都非常看好玉沙酒。”

“但我作为负责人,内心却有些隐隐的不安。曾经马部长在新平县当书记的时候,也大力推广过玉沙酒,玉沙酒因此小火了一把。然而,马部长一走,相关领导立即换了脸,对玉沙酒支持力度大幅度减小。玉沙酒面临了巨大的危机,如果不是你向市里推荐,玉沙酒恐怕已经倒闭了。”

“所以,现在玉沙酒越火爆,我越不安。毕竟魏书记不可能一直在义阳市当书记,等他高升的时候,下一任书记对玉沙酒什么态度,就非常难以预料了。”

“为了避免悲剧重演,我定了两个目标,一是两年内达到一千五百吨的产量,二是两年摆脱对政府的依赖,依靠自己的渠道或者品牌效应,占有白酒市场百分之三点五的份额,在白酒市场站稳脚跟。”

“我最近思考了很多,但却没有太好的思路,所以想请县长你帮忙指点一二。”

“我对白酒研究不多,你在这一行比我有经验,我只能根据我的工作经验,给你提供点思路。”

江一鸣沉吟了片刻,说道:“你可以从市场定位、品牌建设、产品创新、营销策略、渠道拓展、供应链管理以及可持续发展等方面入手。”

“一是市场定位。明确玉沙酒的目标市场和消费者群体。了解他们的需求和偏好,并据此制定合适的产品和营销策略。不要盲目的打造子品牌,要充分调研后,再根据消费群体的需求来开发新的白酒系列。”

“二是品牌建设。白酒品牌的建设是长期的过程,需要注重品质、文化和形象的塑造。通过品牌故事、文化传承、社会责任等方式,提升品牌的知名度和美誉度。玉沙酒本就具有一定的历史底蕴,你们要进一步发掘玉沙酒的历史文化,讲好品牌故事,扛起社会责任。只有将这些点结合起来,品牌才会深得人心。比如在特殊灾难面前,积极捐款捐物,并做好宣传报道。积极参加各项省级以上白酒的评选活动,争取获得相关奖项,这对品牌的提升非常重要。”

“三是产品创新……”

江一鸣从市场定位到营销策略以及供应链管理等方面,给王为发系统性的梳理了一遍。

“听君一席话胜读十年书,我这一趟跑的太值了!”

王为发仔细的记录着江一鸣所说的内容。

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