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第六章 上影节(1 / 2)

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《看不见的客人》…

沈梦溪看过最牛逼的一部悬疑片,结构方面,电影采用层层反转、层层递进的方式,将一个罗生门式的故事一层层剥开,展现在了观众的面前。

尽管很多观众表示到了影片中段就能猜透一部分结局,可当全部真相揭晓时,还是给人以一种“恍然大悟”的惊喜感。

想了想,沈梦溪点头:“行,过段时间我来拍!”

“演员找谁?”

“张亦吧,他用起来最顺手!”

“张亦确实牛逼…”

“凡是没有出现在微博热搜的演员,那都是好演员!”

“你说现在这微博热搜…”

“微博的盈利点来自于流量、热度和广告,对于天然需要热度和关注度的娱乐圈来说这是最大最好的客户,明星有营销需求,微博有盈利需要,明星上热搜,双方一拍即合,有什么奇怪的?他倒是想发布一些新闻,这不是监管严嘛!”

以前微博的口号是:舆论改变中国…

被资本收买后,成了资本改变中国——微博对敏感问题的热情和“公知”观点的放大,引来了监管关注!

在之后被上头警告,只能发一些‘范小胖发量’、‘杨小蜜瘦了’之类的热搜了…

AllIn粉丝经济!

……

沈梦溪预测,不是预测,是经历过…

他知道中国电影市场即将迎来缓慢增长期!

目前来说,中国电影市场的增长有两个引擎,一是影院基础建设驱动,另一个是内容驱动。

还有一个,线上补贴…

真的就是白菜价补贴!

猫眼、淘票票、格瓦拉、百度糯米、微票儿等线上售票平台都纷纷推出9.9元、15元、19.9元等优惠电影票。

数据显示,去年,《澳门风云2》获得大众点评3000万票补,彼时二者还达成了对赌协议,如果《澳门风云2》票房未超过6亿,票补费用将由大众点评负责。

《长城2》从春节初一到初三上映三天,全场票价15元,猫眼票房补贴达到6000万。

春节档《狼图腾》、《爸爸去哪儿2》等电影也均出现了低价活动。

去年,中国电影票房增幅高达56%,全年490亿元票房,电商票补规模达到60亿元。

——如果你不掏,我就告诉你友商那里补了多少钱,你不补的话,电影院不给你排片!

这个事肯定会终结的…

那以后,电影就更依赖内容,也就是爆款了…

还有,观众很挑剔的,真的…

即便你掏钱补贴,烂片也没人看!

2016年7月,七月票房同比负增长18%,整个暑期档跌幅超过10%!

但资本依然疯狂涌入,期待以小搏大、外行走大运,期待10亿俱乐部加入自己的名字!

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