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第一百六十六章 我只是运气好(1 / 2)

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今天的大盘跟昨天差不多,还是因为高考的缘故。

不过,可以预见,从明天开始,《长城》的票房会迎来飞涨!

沈梦溪突然想到了什么:“今天高考结束吧?”

“对!”

“OK。”

沈梦溪掏出手机,给老赵拨了通电话,然后,梦溪传媒、土豆视频、唐仁影业,猫眼,包括《长城》官方微博同时更新了一条信息:

“考生们辛苦了,沈梦溪请大家看电影啦!从9号开始,到25号,凡是携带准考证的考生们,均可以最低价格10元的价格在嘉禾院线看到3D版的《长城》!如果从猫眼购票,可以享5元价格优惠!”

……

电影票的价格,影院价格一般在35-90元之间,平台购买,19~30元之间。

在有竞争的情况下,影票的发行价一般在20-35元之间,几乎80%的影院都是贴着发行价售卖。

线上平台规定,只要不低于19.9元的售价就不违规,那80%左右的影院都会通过参与渠道活动或者自促的方式把价格调整到19.9元,以此来提升人次。因为除了影票收入,还有卖品、场租、广告等其他非票收入。所以先把人拉来再说是大多数经营者的真实想法。

但正常来算,影院跟发行公司结算,最低票按25元左右结算!

3D电影贵五块…

所以,你能买到的最低价,基本上第三方或者影院自己要掏腰包的。

你买的十几块钱特惠票实际结算给影院依然是几十块钱。

当然,这是后世。

现阶段竞争不算特别激烈,也没有19块9的规定,以《长城》为例,猫眼推出了20万张9块9看《长城》的优惠活动,然后补贴了200多万张的19块9,还有200万张的25块…

总之,比院线直接购票便宜一半!

因为格瓦拉、微票儿、百度糯米、淘票票、大众点评都杀了进来,想要跟猫眼厮杀,抢夺在线购票市场!

那几家也会补贴——当然他们只是平台补贴,片方并没有跟他们合作…

猫眼是梦溪旗下独立分公司,天然挂着梦溪系的旗号,近水楼台先得月!

沈梦溪这把又宣布邀请全国考生看电影…

看着很大方。

其实一个学生他才补贴15块左右,能花多少钱?

1000万观影人次,他才掏一亿五千万而已——(这次没算错吧!)

洒洒水啦!

就当推广嘉禾院线还有猫眼电影了…

猫眼自动识别系统可以上线了…

……

9号,沈梦溪飞美国,国内各种讨论《长城》。

很多人说残酷、血腥,过于暴力…

没错,这都是梦溪传媒找的营销号带节奏,只字不提意识形态,他们的影评写的七分真,三分假,夸场面宏大,特效逼真,故事合理,缺点就是战争场面过于血腥,饕餮设计的有点恶心…

还有隐射的东西…

尼玛,都城设在山城,都不是隐射,明摆着告诉观众,这个故事借鉴了抗日战争…

水军则说故事太简单,大甜甜的出现太别扭…

双方在网上展开辩论…

沈梦溪提前做足了准备工作。

你想,他可是经历过《战狼2》、《流浪地球》的人,当然知道如何应对黑料…

好在,沈梦溪不是张艺某,还没混到人人喊打的程度…

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