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第一百三十四章 站台(1 / 2)

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Uber…

一款烧钱的软件!

Uber每年都在亏损,即便上市了,一年也能亏损15~20亿美元…

没办法,这种东西,就是抢用户,跟视频平台还不一样,视频平台是烧钱,但你有独家内容,还是有流量接入的…

打车软件,用谁的不是用呢?

随时随地都尤同款竞品…

应该是2014年,腾讯、阿里成为投资新贵,出现了“抄近路”+“炒风口”的模式。

2014年之前,互联网公司主要还是以用户和体验为核心基础,一个行业的发展也是从使用体验和推广中来逐步提升自身权重。

但是从2014年之后,“砸钱”成为了互联网行业比较显着的一种方式,常见的套路为:某行业开始有新的红利出现,如果是小公司率先入场,然后阿狸或者腾讯则开始“挑选公司”进行收购或者入股,为了迅速争夺市场,往往通过补贴砸钱的方式。要么直接收购,要么多次投资占股比例不断增加,达到主控的局面。

比较典型的是摩拜和小黄车之间的竞争,在摩拜和小黄车还在市场的时候,有不少其他的公司也在做共享单车。

阿里、腾讯多家共同在背后扶持一家或者多家,然后在市场中决出一个“优胜者”,把这种互联网“养蛊”的模式体现的淋漓尽致。

这种模式,可以快速的推开市场,并由市场接受。

但是这种“争”最后带来的问题就是:除了摩拜单车最后以10亿套现离场之外,小黄车从最高估值近200亿到最后破产清算,其他各式各样的共享单车也在阿里和腾讯相继立场之后开始逐步退出或者倒闭。

打车软件其实阿里跟腾讯也都烧过一段时间…

滴滴和快的…

巅峰时期,两家每天烧一个亿补贴司机!

后来?

后来当然烧不起来了!

两家合并了…

当然啦,美团的定位就是吃喝玩乐,衣食住行,所以,陈立明对Uber有用户需求…

而且这东西不是提前布局就行了的!

2014年,滴滴出行在北京上线,2015年,顺风车上线。其实在此之前,快的打车已经上线3年,然而因为早期被投资较少,再加上市场4G网络的限制,以及用户还是习惯线下打车。

你看,基础条件摆在这:移动互联网条件成熟!

没有网,这些东西就是个屁。

沈梦溪隔着电话跟胖子聊了很久,总结起来一句话:要有钱、要耐得下心!

“这东西天然需要烧钱,我觉得你要想做也可以,但还是跟美团区分开吧…”

“我再考虑考虑!”

胖子挂断电话…

沈·创业导师·梦溪也把手机放下,然后,继续撸狗…

小姐姐还在跑路演——毕竟跟《西游降魔篇》同档期,话题度天然比不上…

其实,按照《西游降魔》的走势,完全能过15亿的…

可能还是口碑以及市场探底,当然还有盗版的影响…

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