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第三百一十章 首映(1 / 2)

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《建国大业》这种票房刷新速度,给了发行方中影很大的信心,发布会上说什么‘票房五亿!’

100%排片…

怎么好意思?

于是,在功利前提下,这部电影创造了一个扭曲而短命但短期内起到实用效果的类型片——抓壮丁式主旋律!

利用献礼性质,在发行、放映编排上获取霸权,并且可以借此得到大量机关团体购票资源。

更富有创造性的是,它充分利用娱乐明星想跟官方靠近的心理,造出超大卡司,几乎零片酬,以超低成本在另一层面为影片市场收益作保。

这个发明某种意义上而言是个创举。

对观众来说,是好事——除了春晚,到哪找一部众星云集的大戏?

但同时必须承认,这种做法带来的负面影响极大,最坏的影响就是:天然不符合市场本身…

你霸占了排片,从根本上断掉了其他电影的生存空间!

至于什么国籍、票价之类的…

那都是小事…

于是呢,这些导致了此类型的短命。

所以,之后的《建党伟业》明明在质量上远超《建国大业》,但还是受了很大负面影响,票房成绩也不甚理想。

(推一下《建党伟业》,拍的真好!)

到了《建军大业》,可能是想着稍微遵守市场规律…

然后被《战狼2》一脚掀翻,票房吊打…

没有了建字头,为国献礼的行为不会停止,更能成为一门生意!

从那之后,主旋律换了玩法,不堆明星,堆导演!

《我和我的祖国》、《我和我的家乡》应运而生…

这两部电影从本质上来说跟‘建’字头不一样,因为它抛弃了英雄史观,没有描写什么大人物!

但毕竟《建国大业》,反映的是史实的影视作品,刀尖行走,需慎之又慎。

很容易能被人挑出毛病!

比方说沈梦溪就在《风声》首映礼开喷了。

……

《风声》首映礼现场,莲花又哭了…

大概是回忆了拍摄时候的情景,不自觉代入。

有点突兀,让她介绍自己的角色,说了两句就哭了出来…

沈梦溪一边鼓掌,一边拍了拍胡戈的大腿,示意他跟着鼓掌…

“你怎么她了?”

“…我就正常拍戏…”

老胡语焉不详,但他很了解这种情况…

他这几天宣传的时候,都不敢正视莲花,因为有一段被剪辑的戏份:武田给李宁玉刮宫…

是真的刮了!

然后莲花受不了,直接崩溃了…

所以,她能拿金马奖确实实至名归!

老胡接受采访:“我演的武田,是个变态,有点参考了《辛特勒名单》里的阿莫·戈斯,我觉得他应该对李宁玉有点那种意思…”

“但他心理有问题,所以,用器械羞辱对方,羞辱她能让自己获得心理快感…”

“很变态…我自己都不敢回看那一段…”

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