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第三百零八章 华表(1 / 2)

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一个月时间,柳亦非拿下了阿玛尼、欧米茄、奔驰,三项品牌大使…

而且都是全球硬广到处铺的级别…

沈梦溪对这个不是很懂。

他生活的2020年,很多手机厂商请代言人,彻底进入了一个不可名状的迷之尴尬游戏,先花2000万请某个明星,然后还得花2、3亿的费用告诉公众他们到底请谁代言了,最离谱的是,最后还要再花个上千万告诉我们为什么要选这个明星作为代言人。

所以,对这玩意不是很重视…

他只知道自己用的手机叫华为,代言人好像是胡戈…

其实吧,品牌大使看着挺唬人,其实也就那么回事!

在各类明星代言的头衔中,品牌代言人属于最高级别,代表着品牌对于一个明星的高度认可。

通常情况下,加持为代言人的明星,都会有硬广、视频或TVC出现,还会夹杂着一些线上线下的宣传活动,与此同时,明星也会拿到相应的酬劳。

品牌大使的地位就稍微逊色些了。

一句话概括即是,代言人的主要功能是为品牌代言,把用户对明星的感情投射到品牌上;而大使的主要功能是宣传,他们要做的就是以一己之力为品牌、产品带来实际的销量和品牌好感。

就是带货的!

大使没有代言人那么吸金,但有一点福利倒是蛮不错,就是品牌旗下的产品可以随时拿来用。

而且,如果效果不错的话,是有机会升级成代言人的…

更低层次的像什么品牌挚友就是纯粹的看你的人气高,给你个头衔吗,帮忙宣传一下…

你像大S就一直是香奈儿的挚友,挚友了三年,然后换人了…

为什么?

2007年芬迪在北京长城举办大秀,古驰、香奈儿陆续在内地举办展览和大秀,奢侈品牌疯狂在内地开始扩张…

港台市场太小了!

相应的,港台明星的人气不管用了…

……

书房,沈梦溪在写计划表,柳亦非则在他旁边坐着,吹嘘自己的战绩…

还不忘谦虚表示:“还是比不上舒其前辈,她已经是宝格丽的代言人了…”

“…你跟我说这个,我也不懂,反正你继续努力就行!”

“你写什么呢?”

“未来五年发展计划…”

柳亦非伸头看了一眼,然后惊讶:“《鬼吹灯》…《鬼吹灯》要拍了吗?”

“要拍,明年立项,差不多12年或者13年上映…”

“…唐仁上市?”

“嗯,正在IPO排队,应该能在明年上市…”

“梦溪公司不上市吗?”

“不上…你赶紧回房间睡觉吧,明天一大早就得飞洛杉矶!”

沈梦溪写东西的时候,不太习惯有人在旁边…

小姐姐撇了撇嘴,默默走开…

按照沈梦溪的构想,唐仁只做电视剧的话,市值恐怕很难破百亿!

于是把《我的少女时代》、《失恋33天》、《重返二十岁》包括《那些年,我们一起追的女孩》加上了唐仁出品四个字…

反正都是自己小号,随便玩呗!

目前的股权分配,沈梦溪个人持股39%,蔡艺农8%,李国立5%,其他几个管理层持股接近10%,准备给旗下艺人总共8%的干股,再有10%给中建银行、平安保险等等…

没有这些资本的支撑,光是IPO排队能排死你!

唐仁上市之后,再开个小号专门制作重工业电影…

收购一家视频网站,A站、B站都是白菜价呢。

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